Our mission is simple: to redefine the world of collaborative marketing.
For too long, the marketing world has obsessed over replacing creativity with automation and human connection with technological innovations. But we’re taking back the power by creating a level playing field for creative minds to come together for collaborative success.
Every idea starts with frustration. This was ours: marketing is too expensive, and creativity is dying out.
We saw brands drowning in a sea of competition (and debt!), struggling to stand out and be seen and jumping on the latest trend. We watched mega brands creating campaigns with little or no strategy, and all in all, businesses just unnecessarily overspending with poor results.
So, we created an alternative.
As a matchmaker for business, we connect the dots between brands to help deliver the most audacious collaborations and partnerships, from events to co-branded products.
We break down barriers between industry-leading mega-brands and emerging next-generation market leaders to promote marketing without boundaries!
And you?
You gain global exposure, tap into a staggering amount of new markets, increase your database at explosive levels, and create groundbreaking new stories for your brand, all while reducing your marketing spend.
We have the stats, and they speak for themselves! Did you know that after spotting co-branded campaigns, 68% of consumers make purchasing decisions EVEN before speaking to any salesperson?
Our clients are calling it the most exciting thing to ever happen in marketing. And we agree.
Everything we offer, from our matchmaking tool to our Brand Collaboration Academy to our networking events and explosive case studies with the world’s finest collaborative brains, are designed with a single purpose: to help your marketing make you a whole lot more bang for a lot less buck.
We believe that great ideas don’t just happen in the boardroom – they happen when collaborative minds come together with a common purpose.
And we’re not just talking marketers. We’re helping business owners, execs, and creatives understand that collaborative marketing is accessible for everyone – no matter your size or expertise.
We’ve built the platform with feedback from the best of the best – the top CEOs, CMOs, business owners and collaborative marketers from around the globe. So you could say this is the best collaboration platform in the world. But we’ll let you decide. Because you won’t truly believe it unless you’ve experienced it for yourself.
Our community of collaborators is waiting for you. So go on. Find your match, break boundaries together, and see the endless possibilities of marketing without limits.
MOREOur business is founded on the pillars of collaboration, so behind our platform, we’ve got a collaborative global board of directors. Together, they’ve combined their areas of expertise and united over a passion for helping businesses succeed and see explosive growth.
Pra is our founder and visionary; you could call her the orchestra conductor. The Caviar Spoon is Pra’s brainchild, born out of the frustration of ...
View MoreMeet Thomas - or as we like to call him - the King of Apps. Alongside PG, he’s the technical brains behind our platform and ...
View MoreWe like to think of Prashant as our platform’s architect. As a creative mastermind, he took Pra’s concept on paper and transformed it into one ...
View MoreAnna is our Global Head of Research and Brand Collaborations, but we think of her as our Chief Huntress, using her unparalleled knowledge of consumer ...
View MoreGareth Davies, the man behind Strictly Come Dancing and co-founder of The Presenter Studio, is an established collaborator with The Caviar Spoon.
Gareth wanted to bring his presenter masterclass to the Middle East. He had tremendous training to offer, but with no exposure in the Middle East, he needed The Caviar Spoon to open doors in Dubai.
We collaborated with the newly opened Paramount Hotel in Dubai on this project on a barter agreement.
With its connection to Paramount Pictures, the hotel would be the perfect location for Gareth’s TV presenter training. It would benefit from the additional exposure Gareth’s delegates from the media and influencer industries could offer.
Gareth’s masterclass sold out completely, with 100% attendance from incredible delegates such as Sarah Hedley Hymers, Euro News TV Presenter, Laura Buckwell, former TV news anchor and renowned MC, and Lauren O’Connell, contributing beauty writer for Cosmopolitan Middle East.
In return for hosting, the hotel received exceptional promotion through the finished showreels, which were shared officially as part of a marketing effort post-event and by the course participants – the hotel’s target audience!
Wanting to reposition themselves after refurbishment as more than just a wedding venue, the team at Balcombe Place asked The Caviar Spoon to promote their luxury Grade II* listed country house as the perfect destination for weekend getaways.
We created an exclusive British Etiquette Retreat for London-based businesswomen who wanted to be educated in British Etiquette, from fine dining to successful media interviews.
The entire event was a collaborative effort with some remarkable partners.
Balcombe Place repositioned itself as also the venue of choice for high net worth individuals, private events, and ladies weekend getaways.
They benefited from free publicity through the social media channels of the guests and other collaborators.
Jo Bryant and The Caviar Spoon continue to collaborate following this weekend.
Caesars Palace Bluewaters Dubai approached The Caviar Spoon team to create a spectacular one-off experience that would attract their target audience to the hotel and drive awareness of their brand new spa and afternoon tea offering.
The Caviar Spoon created a ‘Lotions & Potions Tattinger Tea’ concept, matchmaking Carol Hatton, founder of Carol Joy London and celebrity microblader Suman Jalaf as hosts.
Having the face and founder of the resident Carol Joy London spa products hosting the event injected life into the brand. Suman Jalaf had a strong Middle East following, and we knew her clients would align with Carol Joy’s products.
We also knew these ladies from separate walks of life, each with their own inspiring story, would make excellent hosts.
We curated a handpicked VIP guestlist including women of high net worth, media, and content creators.
1,400 roses were flown into Dubai courtesy of our collaboration partner, Allisar Flowers, who created spectacular Instagramable floral displays, from the rose wall to the cascading bathtub (possibly the most photographed bathtub in the UAE).
Award-winning photographer Vartan Kelechian captured these photo and video moments.
The masterclass was an enormous success with a 100% show rate, and it was the most talked-about event in Dubai.
The results spoke for themselves – multiple returning guests, healthy profits from goods sold, and significant bar profits post-event!
First and Foremost Hotels & Resorts approached The Caviar Spoon to find an artist who could breathe life into their Rendezvous Hotel in North Yorkshire with a piece of retro art.
We matched the Rendezvous Hotel to up-and-coming Dubai artist Anna McKeown of Pop & Toast, renowned for her energetic and vibrant one-off works.
Anna’s powerful art and her drive and enthusiasm made us believe she could take on the challenge. This project would take her outside her comfort zone, but we were confident that the results would align with First and Foremost’s needs.
Anna’s unique approach to art matched the First and Foremost ethos to ‘Craft unique hotels and resorts’ perfectly.
Anna created a stunning one-off retro piece that beautifully reflected the Rendezvous Hotel and the Yorkshire Dales in a unique way, and which is now used both within the hotel and in their online marketing.
The art is a point of difference for the property and has generated huge online buzz.
Due to the success of the initial collaboration, The Caviar Spoon will continue to collaborate with First and Foremost Hotels on their upcoming projects, including The U by Utopia Hotel in Ethiopia.
Iconic collaborations happen when businesses come together to turn a brand into an experience and story for their audience, opening up new markets, reaching new customers and delivering limitless results.
Here are some of our favourite collaborations, connecting brands to create the most impactful collaborations.